No matter whether you are a newbie in this industry, or you have been around for a while; I am certain that it is safe to say that you are well aware of the power that Google has on the Internet marketing industry. Why is it that Google has such a huge impact on this industry? Well, it is simple, really; it is because Google is the most popular and widely used search engine on the World Wide Web. Since this search engine is so popular and widely used, the ranking of your Web site on Google is extremely important to the success of your business.
Now, that being said, if your Web site is every looked down upon by Google, or it is thought to be invaluable, then you can bet your bottom dollar that you are going to end up feeling a huge punch in the pit of your business’ stomach. Which brings me to the topic at hand: the Google Sandbox Effect.
Before I begin talking about the Google Sandbox Effect, and what you should do if you are affected by it, I would like to point out that there is some argument surrounding it. Some people swear it exists, and others say that is just a theory. Those who believe it think that the Sandbox is what happens when Google puts a new site on a probation status. When this happens, your Web site will not increase in rankings, no matter how much new content you add or how much optimization you do, until the probation period has ended.
So, if you think your site has been affected by the Google Sandbox Effect, you are just going to have to wait until you are removed from the probationary status. However, while you are waiting for your site to be removed from the Sandbox, there are some things that you can do while you wait. I highly recommend that you continue adding quality content to your Web site on a regular basis. I suggest that you work on building quality backlinks to your Web site. I suggest that you build a social media profile for your business and work on expanding your business through different social media platforms.
Though your Web site may have been put in the Google Sandbox, that doesn’t mean that you can’t direct traffic to it. Proceed as you normally would and eventually, you will be removed from the probationary status.