The letter ‘Y’ in the A to Z Blogging Challenge brings us to Yahoo Answers. I want to discuss Yahoo Answers because it really is a very powerful tool that can certainly help drive the success of your business, but I don’t think that a lot of people are aware of this – both newbies and those who have been in the Internet marketing industry for a while.
So, what is Yahoo Answers? Yahoo Answers, as you can guess by the name, is sponsored by the search engine Yahoo (which happens to be one of the most popular search engines and should absolutely be one of the search engines that you are appealing to.) It is a question and answer based social network. In other words, people go to Yahoo Answers to pose a question and experts share their knowledge and advice in an aim to answer those questions. There are literally millions of users that visit this site on a daily basis, which means that you can generate a lot of traffic from this site.
So, how can Yahoo Answers help your Internet marketing business? Well, there are actually quite a few ways.
First, Yahoo Answers can allow you to certify that you are an expert within your field. Let’s say that someone posted a question regarding coping with teething in a baby. If your business is in the parenting niche and you provide a thoughtful, insightful and helpful response to this question, you will be regarded, not only by the person who asked the question, but by anyone who views that answer, as an expert in your field. When you are seen as an expert in your field, you will drive more traffic to your site, which will help expand your business.
Another way that Yahoo Answers can help you expand your business is that it can allow you to build links to your site. Upon answering a question on this social media platform, you can include a link to your site. Continuing on with the above example, at the end of your response, you could include a link to your Web site and invite visitors to visit your site to find out more helpful information regarding this, and other parenting questions.
Yahoo Answers can also help to increase your search engine ranking. When you are seen as an expert in your field and you include links to your site, the search engines will take note of this and thus increase your page ranking.
So, if you aren’t yet using Yahoo Answers to expand your business, then I highly suggest you start.