In my opinion, if you are in business you have got to have a blog, it really is as simple as that. The reasons for this are wide and varied but it goes without saying that the benefits of having a blog are literally endless and you will see the SEO benefits for your business after only a very short space of time.
It is no good at all though if you have a blog and then don’t do anything with it but if you make a goal of adding helpful and interesting information to it on a regular basis the benefits will simply astound you. For a start, it is now a well known fact that Google favours blogs and websites which have fresh content, and lots of it. Anyone who blogs on a regular basis will find that the amount of content that has been added to the blog over even a short period of time will soon mount up and the result be what Google calls an authority site.
This is rewarded with high search engine rankings and the great thing is that whenever you build a new website you will be able to link to it from your already high ranking blog which will give your new ventures the perfect head start.
I always find that writing my own business blog is very easy because it is something that I am interested in and the trick of posting good blog content is just to write as if you were talking to a friend. The result is that the blog posts are easy to read but perhaps more important than that, it means that it will only take a short period of time to write so it is something that you can do first thing in the morning before you continue with the rest of your day.
One other aspect of setting up a blog for your business is that it all goes to establish your brand. I will go into why building a brand is so important another time but needless to say, it is just another one of the benefits that come from establishing your own business blog which means that the effort that you put into it will pay you back many times over the months and years ahead and will be one of the best business decisions that you have ever made.