While we have all heard that Google isn’t the be-all and end-all of businesses in the online world, the truth is, Google really does have a huge impact on the success of your online business. Sure, it may not be the only search engine and it certainly shouldn’t be the only search engine that you should strive to have great results on; the fact of the matter is that Google is the most widely used search engine around the globe. And since Google is such a widely used search engine, it stands to reason that wherever your website ranks on this search engine, it will stand to have a huge impact on the success of your business.
Look at it this way: If your business isn’t showing up on the top pages of the search engine that is used most by people around the world, then how are all of the people who use Google to search the Web going to find your business?
Now, that being said, whether you are a newbie or an experienced Internet marketing vet, you have heard about Google’s Panda. This epidemic has a lot of Internet marketers pretty hard and really made them go bust. Now, the truth is, another Google Panda can happen at any time, so you want to ask yourself; Will my business be able to withstand the effects of the next Google epidemic? (And I say epidemic, because that is how a lot of marketers look at it; like a disease that hits the masses.)
Well, why you never know when the next hit is going to happen, you can certainly be ready for it so that your business won’t succumb to the effect. These are tips that you should employ all of the time and tips that will allow your business to stay safe.
- Make sure you add new content regularly. New content is a must in order to stay safe from the next Panda. A site that isn’t updated regularly stands the chance of being knocked down.
- Add quality content. While you can add tons of content, if it is not quality, it doesn’t matter. If your content isn’t quality, Google will, more than likely, look at you as spam and quickly get rid of you.
- Don’t reapply, rinse and repeat. In other words, try not to repeat the same information that has been seen time and time again on other sites. Think of new and innovative ideas that have never been shared before. The more unique your site is, the more relevant Google will find it, which means you won’t be hit by the next Panda.