So, you set out to design this Web site that offers different products and services that you hope people will find appealing and will purchase from you. However, you find that you are having a bit of a hard time making some sales. Why? The answer to the problem may lie in your Web site.
If you are having a hard time making sales of products or services from your Web site, take a step back and ask yourself “If I were the customer, would I make a purchase from my Web site?” In order to answer this question, you really have to try to be as non-partial as you can be (which can be difficult, since you designed the site) and you have to truly decide if your Web site is working.
If you are analyzing your Web site to determine whether or not people will purchase products or services from it, then there are some things that you should look at. Here are a few points to note:
- Is the site appealing? You are more likely to walk into a store that has lovely window displays, plays appealing music, has appealing displays set up throughout the store and is, well, a pleasure to be in than a store that is barren, unattractive and harsh, right? Well, the same goes for a Web site. People are going to be more apt to visit your Web site – and make a purchase – if your site is appealing. So, make sure that your site features backgrounds and images that area attractive and eye-catching in order to attract customers.
- Is the site easy to use? Using the same example as above, you are more likely to buy something from a store where you can find what you are looking for, right? The same holds true for a Web site. If it is difficult for customers to find what they are looking for, chances are they are going to walk away; but, if they can easily navigate through your site, then they will be more apt to make a purchase.
- Do you offer value? Does your Web site offer products or services that are of value to your potential customers? That is, do you sell products and services that relate to the niche and the target audience that you are appealing to? If not, then people like aren’t going to make a purchase from your site.