If you have an offline business, or any business for that matter it is extremely important that you have a blog because if it is operated in the correct manner, it will bring you more custom that you ever imagined.
On saying that though, if a blog is set up and then left you will be making a very big mistake, it is important that a small amount of time is dedicated to the blog, several days per week and this will result in it climbing up through the search engine rankings and we all know the massive advantages that go hand in hand with that.
It is a common misconception amongst offline businesses that it costs an absolute fortune to set up a blog but nothing could be further than the truth, a domain name a s basic hosting package is all that is required and that equates to an initial payment of less that $20. When it comes to actually building the blog it can be literally set up with only a few clicks of the mouse, no kidding. It can be jazzed up a bit later but again, only a small amount of money will be required.
When you start using your blog is will amaze you how quickly a number of people will start looking to see what you have to say, hence the reason for not neglecting it but instead, making blog posts on a regular basis.
Thankfully, gone are the days when a small business would have to consult a website designer to set up a blog for them and then have to pay them extra every time some new content was added. It is now just a case of logging into to the control panel of your blog and writing down exactly what you have to say, if you are able to write an email you are over qualified to run a blog and there is no getting away from the fact that you will really enjoy it, especially when you realise how much new business it will bring you.
So don’t hang about, get cracking straight away, there are some fantastic free videos on youtube if you get stuck but just you wait and see, once your blog is up and running you will wonder why it was something that you put off from doing for so long.