Many people wonder why your business needs an rss feed and if it is worth going to the trouble of setting an RSS feed up. It is most definitely worth it for a number of reasons, and if you take a look at the vast majority of the most successful websites that are out there, you will see that they have an rss feed set up.
To start with, an rss feed will ensure that your website will receive far more exposure which anyone will agree is extremely important but it should also be taken into consideration that search engines seem to index websites with an rss feed far more frequently.
It is now common knowledge after the recent Google updates that fresh content is now one of the most important factors to ensure that a website ranks well within the search engines and if you are looking for just one reason why your business needs an rss feed it would have to be that one.
It has also become far more common for people who require fresh content for their blogs and websites to sign up to receive content through an rss feed, the reasons for this are obvious, they don’t have to leave their email address and be afraid of receiving lots of spam over the months and years ahead.
It is also extremely easy to set up and they will receive the updated content that they require without any effort and in a way which is about as seamless as it is possible to get. It could also be argued that webmasters who sign up to your rss feed are those who take their business a little more seriously and are more likely to be highly ranked in the search engines themselves, thus greatly benefiting you.
So if you are someone who is looking to stay one step ahead of the game with regards to your internet marketing activities and are asking why your business needs an rss feed, you should now realise why it is something of a no brainer.
One other thing to add and that is if you are creating quality content which can be accessed by your rss feed you will be building yourself a brand, over a short period of time it is not unusual to find that you are regarded as something of an authority in your niche and if you have been keeping a track on Google lately you will be only to well aware that authority sites are exactly what they are looking for.