There are a great many reasons why you must have a blog and the great thing is that it really is very easy to set one up. One of the main reasons why you must have a blog is because it is especially effective for branding your online business. It is important that you add content to your blog on a daily basis but once you get into the swing of doing this it will become second nature and the blog will become a hive of information that the search engines absolutely love.
Blogs are free to set up but it is highly advisable to go to the small expense of hosting the blog yourself and putting it on its own domain name. By doing this you will have full control of the blog and it will not be taken away from you as it could be if it was something like a Blogger blog which is hosted elsewhere.
One of the most popular blogging platforms is WordPress and it is not difficult to see whet, there are all sorts of plug ins available for WordPress which makes life so much more easier, these plug ins can help with search engine optimisations and there are not many experts who will argue that Google loves WordPress blogs and if fresh content is added on a regular basis it is not unusual to see them at the top of the search engines.
There is of course nothing stopping you of course from having a number of blogs but it would not be an exaggeration to say that there is no use having a blog if you are not going to do anything with it. Gone are the days where you could just set one up, add a little content and then never touch it again. If you did that now you would find that it would just disappear without trace.
So, the reasons why you must have a blog are to numerous to mention so the best thing to if you do not have one is get one one out there as soon as possible, you will soon start to reap the many benefits that having a blog will offer. The only costs involved will be hosting and a domain name but if you are strapped for cash it is perfectly possible to set up a blog without spending any money at all.