If you have been in the Internet marketing industry for a while, then you know that there have been fads that have come and gone. Some of these fads have sparked up overnight, quickly became the big buzz and were gone as quickly as they came. Other fads were around for a while longer and seemed to be the be all and end all of the business, but they too, slowly made their way back to whence they came.
In today’s day and age, social media is what everyone in this business is talking about. A lot of people have scrutinized social media, saying that it is another one of the fads that has worked its way onto the scene and that will soon die out, just like the fads that have preceded it. If you have heard this type of buzz surrounding social media’s presence in the world of online business, I am here to tell you that what you are hearing is simply not true; in fact, it is rather far from the truth. The simple fact is that social media is certainly not just a phase in Internet marketing, but rather, it is a tool that has made its way onto the scene, and it is a powerful tool that is here to stay.
Why do I say that those social media nay-sayers are wrong about the presence of social media in this industry? Because the impact that social media has had on Internet marketing is quite clear – and that impact is so intensely powerful that it would be foolish to think that this is merely just a ‘phase.’
Not only has social media made such a huge impact on the way that we communicate as a society, but it has also had such a huge impact on the way that we do business online. Let’s look at some of the facts: Social media has made it possible for us marketers to reach a huge audience. Literally, because of social media, we are able to reach an audience that spans around the globe. Before the days of social media, this just really wasn’t a possibility. Additionally, before the days of social media, customers thought that business was, well, just business. Now, with Facebook posts and Twitter tweets, we are able to communicate with our customers on a more personal level, creating a greater relationship with clients; which translates to more sales.
Social media is certainly not one of those here today, gone tomorrow social media tools; its presence will long be felt on this market.