The latest Google algorithm changes have affected millions of websites. Many of them are not fully recovered. Every SEO company out there has a few clients that have seen negative drops in their rankings. Some webmasters experience this problem because they were penalized by the search engines for bad SEO practices, over-optimization, poor quality links, or spam. If your website has lost its rankings, you’re going to need a different approach. A strong social presence and quality links will earn will earn Google’s trust again in time.
Here are a few simple tips on how to recover from a Google ranking penalty:
Check Your Stats
Use Google Analytics or other similar program to see your traffic report. Look at the date when your traffic changed. If the daily number of visitors dropped suddenly, odds are that you have been hit by Panda or Penguin.
Diagnose the Problem
Before starting a new SEO campaign, you need to identify the problems that may be contributing to poor SEO performance. You can hire a company that provides SEO assessment and diagnostic services. Many website owners invested a great deal of time and money into fixing the issues to regain the rankings they once enjoyed. Some of them succeed, while others are still struggling to get organic traffic and achieve a better position in search results.
Analyze your traffic over a long period of time and try to find out which Google algorithm update may have been responsible for your problems. Sign into your Webmaster Tools account to see if there are any warnings or alerts on your dashboard. Many webmasters have received unnatural link warnings from Google. However, not all websites that suffer a ranking penalty get a notification. Once you identify the problem, you can start working on the solution
Remove Bad Links
A large number of websites are being penalized by Google for bad linking practices. If it is possible to easily remove low quality links, do it. This category includes paid links, poor quality directory links, site wide links, and links on irrelevant sites. Analyze your link profile and try to identify toxic links that may affect your rankings. Watch out for link farms, link networks, low quality reciprocal links, and inbound links with exact match keyword anchor text.
Write Original Content
Combat bad links with quality content. Write articles that are link-worthy and attract organic traffic. When you create content, focus on building relationships not links. Remove duplicate content from your site. Avoid keyword stuffing and other practices that may hurt your rankings.
Image credit: jscreationzs