You have heard it from me and you have heard it from other Internet marketers, I am sure; content is king when it comes to Internet marketing. Content helps to drive the success of your business, as it makes your website more easy to find, attracts site visitors, helps to increase your ranking on the search engines and can help to boost your sales – and all of these things can make the amount of cash in your bank account go up considerably.
So, since of course, you know that content is so important, you should also know that sometimes there are problems when it comes to content, and one of the biggest problems is duplicate content. What is duplicate content? Duplicate content is identical content that appears on more than one website. Think of it, if you will, as plagiarizing. If you have duplicate content on your website, you can run into a really big problem.
You see, the search engines use your content as a way to measure the importance of your website. If a website has the same content as another website, the search engines get confused and don’t know how to rank this importance level. This means that the search engines won’t know which site to include or exclude. This means that if your website has duplicate content, there is a very good chance that it will be booted off of a search engine.
That being said, you are going to want to know how to check for duplicate content on your site. I know it may sound difficult, but really, it isn’t. There are several sites on the Web where you can check for duplicate content. Some of the top sites include:
- Virante Duplicate Content
- Similar Page Checker
- Article Checker
Some of these duplicate content checking sites are free to use, and some of them charge a small fee. Basically, how they work is quite simple. You enter the content that you are adding onto your website into the duplicate content checking site of choice. You then follow the prompts that are given by the website and the website will check to see if the content you have entered is published anywhere else on the Web. The results of the check will show whether or not your content is a duplicate. Of course, if it is, trash it immediately.
Content is one of the best assets for your website, but it can be one of the worst things for your website. Avoid hurting your website and your business by checking for duplicate content.