For the letter ‘V’ in the A to Z Blogging Challenge, I want to examine viral marketing; what it is and why it is so important. There are all different types of marketing schemes associated with Internet marketing; for example, email marketing, article marketing, social media marketing and so forth; but as of late, one of the most popular types of marketing to hit the scene is viral marketing.
But, what is viral marketing? Have you ever seen a video that went wild on YouTube? It sprung up out of nowhere and overnight, everyone is posting on their Facebook pages, Tweeting about it and even talking about it on the news? This is what is known as going viral. This is a form of viral marketing (so long as that video is promoting something for a business or a person.) In short, viral marketing relies on people, not the traditional methods of marketing, to spread the word about a business.
Viral marketing has been given the name ‘viral’ because of how rapidly it spreads; like a virus. With this type of marketing, literally thousands, if not millions, of people can learn about your products and services over night. But why would you want to take advantage of viral marketing? Because it requires little to no effort on your part to get the word out about your business, and it is relatively inexpensive. The amount of money and time viral marketing takes is worth its weight in gold.
So, how do you go about setting up a viral marketing campaign? There are a number of approaches that you can take that will help to spread the word about your business like wildfire:
- Employ the use of contests and free giveaways. Encourage others to share your emails or to repost your posts by offering them a free giveaway or by offering contest winnings, but only if they share your email or post.
- Make it meaningful. Create a meaningful statement that will appeal to your targeted market. For instance, you could show a video of a new dad and mom tenderly sharing a moment together with their newborn to promote your parenting Web site, or you could show a video of two dogs chasing each other in a comical way to promote your pet Web site.
- You could create a slogan or create a bold statement that will catch the eyes of your targeted audience as your Facebook status, which your subscribers could then repost.