If one thing has become apparent from the latest Google updates it is that updating your content daily is now of paramount importance. There is no getting away from the fact that if you just put some content on your website and expect to do nothing else with it, the results will mean that as far as the search engines go, your website will just not be found.
What Google is in fact looking for are websites and blogs that are seen as being something of an authority and to achieve this there needs to be fresh content on a regular basis. Don’t worry though, you don’t have to write thousands of words every day, just a few hundred will do, as long as it is helpful and informative.
Rather than webmaster’s looking on at this latest development with sheer horror they should instead look at it as a massive opportunity because updating your content daily will mean that before you know it you will be in possession of a website which has lots of pages which would be of great value if you ever chose to go down the road of selling it.
In the early days of internet marketing the term ‘online real estate’ was often use to describe websites bit these latest developments mean that this term now applies more than ever as instead of having a website with perhaps a dozen pages you will now have a website with literally hundreds of pages.
The task of updating your content daily can obviously be outsourced but you should not even consider getting it done cheaply by someone who has English as a second language. Just because you are going to be updating your content daily it doesn’t mean that you can put any old rubbish up there because it will just be a complete waste of time. If you are not writing the content yourself make sure each piece of content is checked for quality before being uploaded and you can then be sure that you are not selling yourself short in any way.
Embrace the new changes instead of being angry about them and you will be able to look back in the years to come and realise that updating your content daily was one of the best things that you ever did, because of the user experience and the increased profits that are being earned.