It is predicted that the number of people using Google to search on tablets and smartphones will increase dramatically in the coming months and is soon to take over from searches on laptops and PCs. With this in mind Google have revamped their AdWords network to make the most of these new users.
Changes to AdWords from Google will make it much easier than before for advertisers who are looking to target smartphone and tablet users and will help to boost the position of Google on smartphones and tablets.
AdWords is the single most important form of revenue for Google and accounted for $43 billion in revenue last year alone. However restrictions of adverts on mobile devices has left Google working to address this problem and to be able to potentially harness billions of new users.
Sridhar Ramaswamy, the senior vice president of engineering at Google said in a blog post: “People are constantly connected and moving from one device to another to communicate, shop and stay entertained.
“And there are many more digital screens and devices to come, with the lines between them continuing to blur.”
The new AdWords system will work as a n auction with advertisers bidding to have adverts placed next to certain Google searches while the new “Enhanced Campaigns” will allow advertisers to pay for adverts specifically on tablets for the very first time.
Google believe that these changes will be advantageous to advertisers and will allow them to have a greater control of just how much money they are spending on targeting mobile users for a more cohesive advertising campaign.
In the past any advertiser with Google had to put together often many campaigns which Google admitted was “complex and time consuming”.
Sridhar Ramaswamy added: “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place.
“Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”
generally the reaction to the changes to Google AdWords has been positive, particularly the aspect of making setting up a campaign easier to do than ever before,
~The new methods are thought to be especially good for small businesses and those with limited budgets as they can now be more targeted in their campaigns and not waste money on advertising that does not actually help them to gain any extra revenue.