While it may seem obvious to some, to others, it just isn’t that obvious. Many people who are interested in starting a business – whether online or off – fail to realize the importance and value of a unique selling point. The fact of the matter is, a unique selling point should not be overlooked, as it really is quite crucial to the success of your business.
If you are a newbie to Internet marketing, you may be wondering what exactly a unique selling point is. Allow me to elaborate. A unique selling point, which is also referred to as a unique selling proposition, is exactly what the name suggest; it is your selling point that sets you apart from all of the other businesses out there. In other words, it is what makes you different from everyone else. But what is your unique selling point so important? Because in a world that is dominated by businesses, it is hard to have a business that doesn’t have competition. Your unique selling point explains how you do or what you better than the competition and it helps to persuade customers to go with you instead of with business B, C or D (also known as your competition.) As you can imagine, your unique selling point will help to drive customers to your business, which will, in turn, help to increase your success and your profits. The bottom line is this: Every business needs a unique selling point.
So, now that you are aware of what a unique selling point is, you are likely wondering how you go about creating your own and setting yourself apart from your competition. Try using these pointers to help you determine your unique selling point:
- What is it that you do? Highlight exactly what it is that you do.
- How do you do if differently? Figure out how you do what you do differently than your competition. For example, you may provide a service that is similar to your competition, but you may do it in a way that nobody else does. Examples may include quick delivery, a personalized approach or no delivery charges.
- Consider your target audience. Take into consideration the interests of your targeted audience and appeal to those interests. For example, would low prices appeal to them? Would they be interested in receiving a speedy service?
With these tips in mind, you can be well on your way to setting yourself apart with your unique selling point.