It looks like Twitter has finally managed to harness the popularity of the micro blogging site to create some very impressive advertising revenue with predictions pointing to $1 billion in advertising coming to Twitter in 2014.
According to a report by the research company eMarketer it will be mobile adverts that will be key to raising the revenues for twitter with the firm predicting that around half of all the advertising on Twitter this year and a further 60 percent next year will come from this form of advertising revenue.
With such a positive outlook for Twitter is is not surprising to hear that the company are expecting to take around $582.8 million in advertising revenue this year alone with this amount then expected to increase to $950 million next year and then up to a massive $1.33 billion in 2015.
A spokesman for eMarketer said: “The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter”.
twitter first introduced advertising on mobile devices using the social media platform in March 2012 and they have proved to be so popular that the company looks like making massive headway in the near future with revenue.
eMarketer had already predicted that twitter would take $800 million in 20124 but the success of the mobile advertising alone caused the company to reassess this expectation and raise it to $950 million.
It is hard to tell exactly how much twitter makes because it is a privately owned company and because of this is does not have to disclose financial results. This means that those interested in the performance of the company have to rely on firms such as eMarketer to come up with reliable figures to give an indication about how the company is doing and expects to do in the future.
Twitter is currently the second most popular social networking site in the world with 200 million active monthly users and is only behind Facebook in its popularity. Experts predict that with such continued success the social networking site will follow the example of Facebook and that within two years the company could be floated with shares available to buy.
Mobile devices are now a key part of advertising and marketing strategies for many companies with many users now accessing social media only from mobiles and many others using mobile devices regularly to access Facebook and Twitter.
A spokesman from eMarketer concluded: “Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices.”