In the Internet marketing industry, there are many tools that exist that can help you build your business, and one of the most helpful and significant tools is a blog. You see, a blog allows you to fill your site visitors in on the new products and services that you have to offer, it keeps them in the loop, it allows you to offer valuable information and a blog allows your site visitors to develop a more personal relationship with you and your business. I have many Web sites and I have a blog for each one of them. When I set up Web sites for my clients, I always urge them to also set up a blog to correspond with it because the benefits of a blog are so great.
That being said, if you are going to start a blog for your business, you are going to need to use a platform to support your blog. Of all of the blogging platforms that are available, the most popular is WordPress. You may be wondering if you should use WordPress for your blogging needs or if you should use another blogging platform. Before you make the decision for your blogging needs, have a look at the pros and cons of using WordPress in order to make an informed decision.
- WordPress is extremely easy to use. The format is easy to follow, there are so many different backgrounds and settings that you can use and you can easily personalize a WordPress based blog to fit your specific needs.
- There are an array of plugins available on WordPress. With so many plugins available to you, you can easily customize your blog to the specific needs of your business – and the best part is that these plugins are so easy to use.
- You can easily organize the content on your WordPress based blog. Since this blogging platform enables you to create subpages, you can easily keep the content that you add to your blog neat and in order.
- While WordPress is extremely easy to use, it is not necessarily the best platform to use for ecommerce.
- If your blog gets to be extremely large, you run the risk of possibly outgrowing WordPress. While this is pretty rare, it is a possibility that you should be aware of.
- While WordPress is secure, it is not necessarily the most secure blogging platform available. You may run the risk of having your blog compromised.