To Blog or Not to Blog: Why Is It Such a Hard Question

"business blogging"Are thinking of starting a blog? If so, you may be wondering what the benefits are and whether or not it’s worth your time. Blogging, when done the right way, can change your business forever. A great blogging strategy helps you to achieve that “expert status” that translates into higher profits for your business. According to a recent study, 100 percent of companies who blog have acquired new customers as a result. Blogging remains one of the most valuable marketing investments that a company can make.

Business Blog Facts That Will Surprise You

Statistics show that there are 31 percent more blogs today than they were three years ago. Over 40 percent of U.S. companies use blog for marketing purposes. Businesses that blog have up to 55 percent more traffic and 88 percent more leads per month than those who do not. Approximately 46 percent of Internet users read blogs more than once a day. The facts speak for themselves. These numbers show that blogging directly correlates to better business results.

The Benefits of Business Blogging

Your blog is a powerful marketing tool that can help you reach new customers and build a dynamic community that exchanges information and opinions about your products. Business bloggers achieve higher search engine rankings and enjoy greater visibility online. For small business owners who don’t have the money to hire a SEO company or the time to learn HTML, blogging is an affordable way to establish a strong social presence and increase brand awareness.

Every time you publish a new post on your blog, it gets pushed out to all your readers giving you the ability to communicate directly with your prospects. Over time you will gain loyal readers who read your blog regularly and subscribe to your mailing list. Each of your readers is a potential customer. Blogging is an excellent way to get your company’s name in front of millions of people who otherwise would never know about your business.

Skeptics claim that the blogging market is over-saturated. However, this doesn’t mean that you can’t have a successful blog that attracts quality traffic. When it comes to high quality content that is written by experts who want to educate and inspire their audience, that market is anything but overcrowded. If you haven’t started a blog yet, it’s time to do it. Blogging is one of the most effective and inexpensive ways to promote your small business.

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avatar DSM Publishing is owned and operated by husband and wife team . They are also the founder and editor of the Affordable Internet Marketing Course and several other publications. Learn more about them here and connect with them on Twitter and Facebook also on Google+

1 comment… add one

  • avatar

    Cathy April 2, 2013, 10:01 am

    I totally agree. Apart from all the SEO benefits, blogging is a great way to help you focus on your client and their needs. I wonder how much of the extra success of businesses with a good online presence is due to the synergy created between their service or product and their customer.

    When you are investing a certain portion of your business’s times or resources to thinking about your clients from their point of view, then it can only make the business a stronger entity built on good foundations.


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