In order to be successful in any business, there are pitfalls that you are going to have to avoid, and Internet marketing is no different. In this industry, one of the biggest pitfalls that you should try to avoid is a bounce rate.
A high bounce rate can have a huge impact on the success of your business, but in order to avoid it, you first need to know what it is. Your bounce rate refers to the percentage of people who land on your website, but leave before they visit a second page of your site. What is the point of the bounce rate? It is meant to tell you whether or not you have the right audience visiting your website, and if you are attracting your target audience, whether or not you are meeting their needs. There are a few actions that visitors to your site can make that will indicate whether or not their needs were met by visiting your site, which will affect your bounce rate.
- A visitor clicks on the ‘back’ button
- A visitor closes down his or her browser
- A visitor types in a new URL for a new website
- The visitor’s session times out while visiting your site.
So, now that you know what a bounce rate is, you should know how to reduce it. Here are a few tips that will help you bring down this rate.
Post Relevant Content. Posting content that is irrelevant to your website is a surefire way to get a high bounce rate. If someone is lands on your site because they are looking for information about Internet marketing (which your site claims to be about,) and instead finds content related to crafting, then they are more than likely going to leave.
Increase Loading Time. People like to move fast, and this includes when they are searching on the Web. If your site has a slow load time, people will likely click off it. Speed it up by removing any unnecessary plugins and try reducing the size and amount of images that you use.
Good Design. People want to look at website that is appealing. If your site has a good layout and is easy to interact with, they are likely to hang around for a while; if not, then you can bet they are going to leave.
Short and Sweet. Though your lengthy posts may contain a lot of valuable information, the fact is people don’t want to read through lengthy content. Make sure that your content is short, sweet and to the point.