I am sure that you can think back to your school years and I am sure you can recall all of those strict rules on plagiarizing your work. Well, just like how it was a big No-No to copy other people’s work in school, it is also a big No-No to have duplicate content on the World Wide Web. The reason for this is essentially the same reason why plagiarizing was a big No-No; if you have duplicate pages on your Web site will not be seen as valuable by the search engines and you could be seen as a fraud, which could result in being kicked off the Web all together.
That being said, it can be difficult to avoid having similar pages on your Web site. You see, there are a lot of Web sites in the same niche and chances are, other Web sites will contain similar information to the information that is on your Web site. It may be unintentional, but you may wind up with what is thought to be duplicate pages because of this. For this reason, you need to make sure that you avoid having duplicate pages. Here are a few tips that you can use so that you can avoid having duplicate pages on your Web site.
- Make Sure your Titles are Unique. Make sure that the titles you use on each of your Web pages is unique. Don’t repeat the same title on different pages, otherwise it will appear like you are using duplicate content.
- Avoid Repeated Text. You may be using repeated text throughout the different pages of your Web site. For example, you may find that you are constantly saying the words that are related to your slogan or your sales pitch. If this is the case, consider creating an image that contains your slogan or your sales pitch so that you aren’t duplicating your content.
- Group Similar Pages. If you have pages on your Web site that contain similar information, consider consolidating the pages to make one single page. This will allow you to avoid duplicate pages and it will also make your site more useful and less repetitive.
In the Internet marketing industry, there are certain rules that need to be followed and having duplicate pages is one of these rules. If you want to have a Web site that is useful, has a high search engine ranking, that will attract site visitors and that will bring you success, then you need to make sure that you avoid duplicate pages. With these tips, you can avoid having duplicate pages on your Web sites.