There are many different ways to increase website traffic and attract qualified visitors. It’s recommended to test various strategies in order to determine what works best for your site. More traffic means more customers and more sales. The best traffic generation methods can help you gain exposure for your site and outrank your competitors.
Is It Really Important to Measure Website Traffic?
Traffic flow is never constant. For example, you may get more visitors immediately after publishing a new post on your site or blog. You can also experience an increase in traffic during holidays. It’s very important to analyze the traffic received so that you can identify your audience and improve your website.
Analyzing your website visitor behavior data should be an integral part of your SEO efforts. By testing several traffic generation methods and measuring results, you will learn new things about your prospects. You can easily find out where your visitors are coming from and what they are doing on your website. This is a great way to track your site performance before and after you make any changes.
When you test new traffic methods, you can look at different groups of your visitors and learn about their needs and preferences. Based on this information, you can make the necessary changes that will improve your website. The amount of traffic you will get depends on multiple factors. The more data you collect, the better you will be able to identify and measure SEO strategies that were responsible for traffic spikes.
How to Measure Traffic
Most webmasters monitor traffic by adding a short piece of code on their websites. The code is usually provided by third party companies specializing in web analytics. It can track the number of page views, as well as how long people stay on each web page and how they got there in the first place. Most web analytics programs offer detailed traffic stats, including popular pages, entry and exit pages, returning visits, exit link activity, country/state/zip, browsers, and downloads. You can use these stats to determine how well or how poorly your website is working for your audience.
Every time to implement a new traffic method, it’s important to track your website’s performance. What works for your site may not work for another. That’s why you have to constantly test new traffic generation methods and monitor results. These figures are the most accurate measure of your SEO efforts.
Image credit: David Castillo Dominici