Most people realise that one of the most important aspects of search engine optimisation is to make sure that the correct keywords are used and that is one of the reasons that targeting the wrong keywords can turn an SEO campaign from something that had so much promise into something that is a complete waste of time.
For the unwary, targeting the wrong keywords is extremely easy to do and where most people go wrong is to completely over look the competition for keywords and phrases. It seems that when someone discovers a keyword which is receiving many thousands of searches per month, they are so excited that they don’t even think about how many other websites are optimised for the same words.
Targeting the wrong keywords in this way makes it very hard to rank in the search engines because of the competition and then what usually happens is that people become disillusioned and simply give up, thinking that it is impossible to make any headway with regards to SEO.
This is such a great shame because the fact of the matter is that SEO is very easy and straightforward, you just have to get the keyword research right, that’s all. It is far better to find a keyword or phrase which only has say 200 searches a month and the competition is very low than to target a keyword which has many thousands of searches per month but which every man and his dog also have their websites optimised for.
Instead of targeting the wrong keywords, if you find one which has lost of searches but doesn’t fit the bill due to the competition, simply drill down using one of the many keyword tools that are out there and you may be surprised by what you come up with. Once you get into the swing of things you will find that it is very easy to carry out highly effective keyword research which you can go and base your marketing campaigns around.
If you have your online marketing campaign based around several keyword phrases which do not have a great deal of competition you will find that the high search engine rankings which come as a result of using these keywords will reward you with the kind of income that you are looking for.