Did your Web site once experience a great amount of traffic, but as of late, you have found that there has been a significant decrease in the traffic to your site? If so, then you have likely taken a hit in your pocket. Let’s face it; we all know that traffic is vital to the success of your Web site and to your business. Without traffic, your Web site will just sit there and go stale, which means that your business will do the same. If your Web site has experienced a decrease in traffic, there could be a few reasons why. Fortunately, there are ways that you can stop this decrease in traffic and get your Web site back to its days of glory – and possibly attract even more traffic than you have ever experienced before.
Check Your Content: One of the reasons why you may be experiencing a decrease in the traffic to your Web site is because of the content that you feature on the site. You see, while content is crucial for your site, you can’t just use any old content – you have to use quality, unique content. The search engines like seeing content that is unique and is of high quality. If your Web site features poor quality content that can be found on other sites on the Web, then you are going to wind up getting a poor ranking on the search engines. When you have a poor ranking on the search engines, your site will be less visible to potential site visitors, which will certainly cause a decrease in the traffic to your site.
Check Your Backlinks: Though content is certainly the best way to get your Web site noticed, backlinks are absolutely another great way to drive traffic to your site. You see, when you have a backlink placed on a site that relates to your site, the visitors to the site that features your backlink will be enticed to click on the link, driving traffic to your site.
Create an RSS Feed: I have found that a lot of people aren’t making use of RSS feed, and honestly, I am shocked. RSS feed is a great tool for driving traffic to your site and not having it can actually lead to a decrease in the traffic your experience. RSS feed lets people know that you have added new content to your site with ease, but if you don’t have RSS feed, people won’t know that you have updated your site, which can cause a decrease in your traffic.