Pinterest is the third largest social media website after Facebook and Twitter. Anyone can become a member. This pinboard-style photo sharing site no longer requires an invitation to register an account. Statistics show that Pinterest receives over 1.36 million visitors every day. Users are able to “pin” or “like” pictures, share content, and build relationships.
The Power of Pinterest
Pinterest is the first website to reach 10 million monthly users in less than a year. This online platform should be an integral part of your social media marketing strategy. Business owners can use Pinterest to connect with prospective customers, build their online reputation, and increase brand awareness.
Depending on your niche, you may discover that Pinterest drives more sales and traffic than any other social media site. Customers referred to your website via Pinterest are 10 percent more likely to place an order than those who found out about your site from another source. You can sign up for a business account in less than two minutes. As a member, you will have access to educational materials designed to help businesses market themselves and generate sales.
Once you register for an account on Pinterest, choose your business type. There are several categories available, including local business, online marketplace, brand, public figure, and non-profit. Agree to the business terms and then verify your website. As soon as you complete these steps, your website URL will show up in your profile as a clickable link. This way you will make it easier for users to visit your website and pin your content.
Start a pin board that reflects your business. Be creative and add eye-catching images that inspire people. The better the image, the more repins it will get. Include a link to the source page and use relevant keywords in your description. You can have multiple boards with various themes such as place that you want to visit, featured products, and upcoming events.
Name your boards with creative, keyword-rich titles that draw attention. Start pinning content from your website or blog. By pinning each new article, you will gain backlinks to your site, which can increase traffic and bring you more customers. Find other users who share your interests and repin their pictures. Leave comments on their photos and engage in conversations. Pin images that your target audience will love. Business owners and marketers can use Google Analytics to see how much traffic they are receive from Pinterest compared to other social platforms.
Image credit: smarnad