It has long been realised that word of mouth is one of the most effective forms of marketing with regards to business and it would be fair to say that social media is the online version of word of mouth marketing so it goes without saying that you need to embrace it with everything that you have.
If you have ever been involved with Twitter for example you will know exactly what it is that I am talking about. It is free to have as many Twitter accounts as you want and if you go about it the right way it won’t take long before you have a large number of followers who you can communicate with whenever you want. If ever there was an example of online word of mouth then this is most definitely it, and you will be able to contact thousands of people within just a few seconds with each one of them eager to listen to what you have to say.
As you may have probably already realised though, if you simply bombard these twitter followers with recommendations to buy one thing or another you are going to get nowhere fast. Just as if you were talking to your friends it is highly important that you treat your Twitter followers with respect and don’t look at them as if they are a meal ticket for you.
So, let’s say that your followers are interested in camping, when you see an interesting camping article online, send them a link. If you have just enjoyed a fantastic weekend away camping with the family, tweet about it without expecting anything in return. You will find that your followers will thank you for it and your tweets will be re tweeted which will result in more followers.
The great thing about the word of mouth that social media offers is that it won’t take long to do, a few minutes each day will be enough but the benefits it will bring to your business will be absolutely extraordinary. The thing to remember is that you don’t need to over complicate things things and don’t try to take any short cuts, keep it nice and simple, be as helpful as you can and you won’t go far wrong. Social media is the online version of word of mouth and it looks like it is going to stay that way for a very long time.