As the Internet continues to evolve, less known social networks can act as a supplement to a brand’s current social media strategy. Business owners are finally starting to understand that they need to have a social presence, but are still confused about where that presence should be. A discussion about social media should not start and end at Facebook and Twitter. There are many other social networks that give businesses the opportunity to promote their brands and interact with consumers in unique ways.
With over 11 million monthly visitors, Pinterest has quickly become one of the most popular social networks put there. Marketers can use this site by “pinning” visually appealing images of their products and services. Examples of brands that are using Pinterest successfully include Mashable, Whole Foods, and Perfect Palette. This website allows users to create and manage theme-based image collections.
Foursquare is an alternative social network for mobile devices. Users “check in” at venues to let their friends and family know where they are – whether it’s a cafe, a restaurant, an airport, or a park. For each check-in, users receive awards and badges. You can also create “To Do” lists, search past check-ins, and add “Tips” to venues that other users can read. This location based social network has recently added other features such as price guides for restaurants and opening hours foe local merchants. Marketers can use Foursquare to get reviews for their local business.
StumbleUpon is one of the most powerful marketing tools you can use to promote your business. This popular social media site helps you discover the best of the web and find interesting people to follow. It also has a unique advertising system, which allows business owners and marketers to buy website traffic. Users can share interesting websites with their friends, rate sites, and bookmark the pages they are interested in.
While Facebook and Twitter are two great marketing tools for business, they are not the only ones. To maximize the benefits of social media, companies must research and explore other opportunities. Take advantage of these free platforms to drive traffic to your website, build external links, and promote your brand by establishing yourself as an authority in your field.
Some countries, such as China and Japan, have social networks that are significantly more popular than Twitter and Facebook. Some social networks are targeted to Latino audiences. These alternative social media sites offer lots of opportunities for brands interested in that network.
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