Social bookmarking has become all the rage in the world of Internet marketing. Social bookmarking really is a huge asset to the success of your business and it can help to expand your success and your income in two ways: By using it as part of your search engine optimization (SEO) campaign, and by using it to increase your traffic. What do I mean by this? Well, read on to find out.
First of all, let me clarify what social bookmarking is. Do you remember back in the old days, when you liked a Web page and you wanted to save its URL so that you could easily access it at a later date? You would have to save the URL directly to your computer. This was handy for an individual Web surfer, but not for all Web surfers, as only you could locate the URL and you had to be on the machine that you saved the URL on in order to access it. Well, thanks to social bookmarking, you can now save URLs and share them with ease. With social bookmarking, you bookmark the URL of a site on a social Web site that is publicly accessible. Facebook, Twitter, Digg, YouTube, Friendster, and so on, are all examples of social bookmarking sites.
Now, how can social bookmarking benefit your search engine optimization, as well as your traffic? Well, it’s really quite simple to understand.
Let’s first talk about the effect on your SEO campaign. The whole point of SEO is to get your Web site noticed by the search engines in order to increase your page ranking. The more links to your Web site that the search engines see, the more valuable they are going to think your site is, and the higher your ranking is going to be. So, the more social bookmarking sites your URL is posted on, the more valuable the search engines are going to find your site.
Now, as far as traffic is concerned, social bookmarking undoubtedly helps to attract more visitors to your site. The entire point of social bookmarking is to share Web sites with others. When your URL is added to a social bookmarking site, others are going to be able to see it or easily find it, and thus more easily access your site. This, as you can see, will translate to more traffic for your site.
Social bookmarking will have a great impact on your SEO and your traffic and is an absolute must in the online business world.