As Internet marketers, we always hear that Google is the search engine that we should be working toward trying to get a good position on. Why? – Because Google is the number one search engine in the world. Now, while your positions on Google are certainly important, this does not mean that you shouldn’t care what your position is on any of the other search engines.
Take Bing and Yahoo, for example. While Bing and Yahoo are not as widely used as Google, these search engines are still very widely used. In fact, after Google, Bing and Yahoo are the two most widely used search engines. This means that the people who aren’t using Google to search the Web are more than likely using Yahoo or Bing to find what they are looking for.
So, what does this information mean to you? It means that if your positions are good on Google, but not good on Yahoo or Bing, that the large percentage of people who are using both Yahoo and/or Google will not be able to find you if your rankings on these sites are not up to par.
My advice to you? I suggest that, of course, you work on getting a good page ranking with Google, but I also suggest that you work just as hard on getting a good page ranking on both Bing and Yahoo. How can you do this? Well, do the same as you would do for getting a good page ranking on Google. Optimize your sites so that they will be found in good standing with Google, Yahoo and Bing. Make sure that your sites will be found when they are crawled, not only by Google, but by Bing and Yahoo, as well. Do everything that you would do to optimize and get your sites noticed by Google, but do this also to get your sites noticed by Yahoo and Bing.
In summary, if you really want to succeed in the world of Internet marketing, you want to make sure that your sites are noticed, not only by Google, but by the other big name search engines – and this means Yahoo and Bing. The better position your Web sites have on Google, Bing, Yahoo and other search engines, the more likely it is going to be that your Web sites will be noticed – which means that you are going to have more success and make more money.