Alexa is a Web-based company that measures web traffic for virtually every website on the World Wide Web. They determine this traffic with a toolbar plugin. Essentially, your Alexa Rank shows just how popular your website is and it really is quite important to the success of your business.
Alexa is just one company and you may not really care what your ranking is with them. If you don’t really care, you really should start to. Why? Well, I hate to say it, but Alexa really does have a monopoly over the whole web traffic measurement business. Alexa is the number one web traffic business and as such, other people really care about your ranking with them. For example, potential advertisers will want to know your Alexa Ranking before making the decision to advertise with you. If you have a low ranking, those potential advertisers may walk away from you, which means a heap load of money missing from your pocket; however, if your Alexa Ranking is high, you can potentially stand to bring in great amounts of cash. Blog commenters and guest posters also want to interact with a website that has a high ranking, as this will, in turn, help their business. So, you see, it’s a cycle.
So, should you care about your Alexa Ranking? You betcha! I know that it may seem like an unfair way of measuring the success of your website and that the Alexa Ranking can easily be manipulated, but the truth of the matter is that we are all in business to make money, and if you want to make more of money, then you really need to care about your Alexa Ranking because this number is very important to a lot of people out there and these people can help to increase your business.
Don’t have a great Alexa Ranking? No worries. To improve your ranking, simply install an Alexa plugin on your website, install the Alexa toolbar on your own computer and write great SEO content that will generate traffic. In no time, you will increase your Alexa Ranking and start bringing in more cash. So, what are you waiting for? Go ahead and get your website in good standing with Alexa.