The advent of social media has really been a big blessing for the Internet marketing industry, as it allows marketers to connect with a large audience that they otherwise may never have been able to connect with before. If you are interested in getting the most out of your business, then you really want to consider utilizing social media. Facebook happens to be one of the most popular social media platforms available. I can’t tell you the amount of success that you can have if you use this platform for your business.
While setting up a Facebook page for your business will surely help you get more recognition, it is not the only thing that you need to do to in order to bring your business to the next level; you should also set up a Facebook Ads campaign.
What is a Facebook Ads campaign? As the name suggests, it is an ad campaign for your business that is set up to reach an audience on Facebook. This type of ad campaign is hugely popular and beneficial. You can set it up so that your ads reach your targeted audience and you only get charged when people click on the ad, which really makes it a great value for your dollar.
So, if you are interested in setting up a Facebook Ads campaign, follow these easy steps to get started with it straight away.
Decide what to Promote. First thing is first; you want to decide what it is that you want to promote using your Facebook Ads campaign. You can promote either your Facebook Fan Page, an app or an event that relates to your business.
Decide on a Type of Ad. After you decide what you want to promote, you will have to pick a type of ad to use. This is very important, as it controls the entire direction of your campaign. There are two types of ads:
- Facebook Ads, which is where you can add a customized message to your ad.
- Sponsored Stories, which means that your status updates will be published as ads and the ads will be updated when you add a news feed post.
Write Clever Copy. If you have opted for the Facebook Ads, then you are going to want to follow this tip. Writing short, yet clever copy that will entice people to click on your ad.
Choose your Audience. Decide who you want to see your ad by looking in the Targeting section. Here, you can pick and choose who sees your ad, which ensures that you are reaching the audience that you want to attract.