There are many tools that an Internet marketer can use in order to build their business and truly find the success that they are after; two of the best tools that are available are search engine optimization (SEO) and social media. You may be wondering which tool packs a more powerful punch for your business, or perhaps you are just wondering what the big deal is about either tool. Well, in this post, I am going to highlight what both search engine optimization and social media are and discuss ways in which they can help your business. After reading this post, you can be the judge of which tool packs a more powerful punch.
Search Engine Optimization (SEO)
Search engine optimization has long been the tool that Internet marketers have used in order to enhance the success of their business. Search engine optimization refers to the act of optimizing your Web site in order to make it as visible as possible to the search engines. Why would an Internet marketer want to do this? Well, the more noticeable your Web site is to the search engines, the more valuable your Web site is going to appear to be. When your Web site is seen as valuable, your search engine ranking will increase. The higher your search engine ranking, the more visible your Web site is going to be by Web searchers, which relates to more traffic to your site. When you have more traffic, you obviously have more success.
How do you go about optimizing your Web site? There are many ways that you can do this. Conducting keyword research; generating content that is keyword rich; keeping your site updated; building backlinks and so on. There is no doubt that search engine optimization positively impacts the success of a Web site, and of an online business.
Now-a-days, social media is all the rage. It seems like everyone is tweeting, posting or pinning. Social media has really made the world a more global community and it has also really had a positive impact on online businesses. You see, if you have a profile for your business on a social media platform, you are going to be able to reach a broader audience than you ever would have been able to before. You will also be able to build a more meaningful relationship with your customers, which will relate to a positive increase in your business.
That being said, social media can also have a positive impact on your SEO. You see, when you share links to your Web site via social media or you compose tweets or posts that contain keywords, for example, you will also make your site more visible to the search engines. Again, when your site is more visible to the search engines, you will increase your success rate.
Which social media platforms should you use? A variety. Use the big name platforms, as well as lesser known platforms in order to get the word about your business out to as large of an audience as possible.
So, which is more valuable; SEO or social media? The answer is BOTH!