In order to insure that your site is doing as well as it possibly can, you need to keep up with its rank at all times. When search engines rank a site, it does not mean that the site has a permanent ranking. Rankings can change very quickly based on several different factors. Knowing your site’s ranking at all time will allow you to know if you are using the proper keywords, have great links, or need to make changes in the SEO tactics that you are using. How can you know if your SEO tactics are working or not? You can get software that will allow you to know your rankings at all times.
You can download software for free that keeps up with SEO rankings, as well as, keyword functioning. The software that is available is typically very easy to use and practically runs itself. All you have to do is enter in your site’s information and the SEO keywords that you have used. The software will then be able to check to see where your site ranks on each of the major search engines. There are even some software programs that will allow you to find out the rank for your site on global search engines.
Using this type of SEO software can help you gain some insight as to what is and is not working for your site. The software will allow you to track the changes that your site has seen, as well as, let you know what keywords are generating the most traffic. This will allow you to make the necessary SEO adjustments to try to increase your traffic or regain any traffic that you may have lost.
The SEO software is completely programmable. You can program it to do checks on a daily, weekly, monthly, or simply a yearly basis. It is important to realize that running too many queries can get an IP banned by the search engines. It is a good idea to stick with scanning for ranking only once per day at the most. The SEO software can be programmed to search for the information at the same time each day so that you can get a very specific calculation for what elements are crucial to your site. Checking for ranking more than once a day would be somewhat useless anyway. The search engines do not make changes that will dramatically affect your site’s ranking within a few hours.