There are many tactics that an Internet marketer can, and should, use in order to build the presence of their website. The more presence you have on the Web, the more traffic you are going to have to your sites and the more success you are going to have.
Of all the tactics that a marketer should use, search engine optimization is among one of the most important. With search engine optimization, you can quickly build your presence, boost your rankings and increase your traffic and success. If you are not very experienced with search engine optimization, or if you simply don’t have the time to devote to a proper search engine optimization campaign, then you may be considering hiring a company that delivers SEO services in order to build your presence.
I recently discussed some key elements that you should be looking for when it comes to selecting an SEO service. In that post, I mentioned that keyword research, articles, submissions to directories and pinging are among some of the features that you should be looking for. All of these features are, of course, key services that an SEO company should provide.
Now, that being said, another feature that you should look for when it comes to selecting an SEO package is variety. What do I mean by ‘variety?’ Well, I mean that you should make sure that the SEO package that you use not only provides the key services that I mentioned above, but that the package varies what it provides.
So how can variety be a part of an SEO package? Well, keyword research should constantly be done in order to provide you with updated keywords that work for your business and keep it current with trends. Articles should be constantly written that focus on updated keywords. Perhaps the most important feature when it comes to variety, however, is that your articles should be submitted to various bookmarking sites. One month, the articles may be submitted to bookmarking sites A, B, C and D and the next month, they should be submitted to bookmarking sites E, F, F and H.
What will this variety do for your business? It will allow your business to be seen by a broader spectrum of people and attract even more traffic to your sites. After all, the entire point of SEO is to attract more traffic to your site, and the more variety that an SEO package offers, the more traffic you can drive to your sites.