As you know by now, either from reading our blog posts, reading the forums, or just by being involved in the Internet marketing industry, social media is one of the most beneficial tools an Internet marketer has. There are so many benefits to using social media as part of your Internet marketing scheme, such as developing personal relationships, getting the word out about your business and getting people to talk about your business.
The bottom line is this; in the world of Internet marketing, social media is here to stay – and over time, its impact is just going to get bigger and stronger.
That being said, social media should not replace the other largest tool an Internet marketer uses to get his or her business noticed – search engine optimization (SEO) – but rather, it should mix with it. These two marketing tools should combine to become one super powerful marketing tool that will get your online business as much exposure as it possibly can.
So, how do you go about combining search engine optimization (SEO) and social media? Well, it’s really quite simple, actually. Think about all of the things that you do to put search engine optimization to work for you and then go ahead and integrate those tactics with social media.
For example, you should target keywords and phrases that will get your business noticed on the World Wide Web and the incorporate those keywords or phrases into your social media posts. For example, if your targeted keyword is ‘red jacket,’ you should generate posts on your social media profiles that incorporate the keyword ‘red jacket.’ People often use social media as a way to locate information and incorporating your keywords and phrases into your social media posts can help to drive traffic to your site.
Part of search engine optimization is creating articles, blog posts, or any other form of content that relate to your chosen keywords. Well, you can feature snippets of your keyword rich content on your social media posts, but don’t include the entire piece of content. Just provide your readers with pieces of your content to entire them to visit your site. This tactic will also help to drive traffic to your site.
Aim to get as many followers as possible on the different social media platforms. The search engines now look to social media platforms to determine the relevance of a Web site, and if you have a decent following and are mentioned often, your rankings will go up; which is the main goal of search engine optimization.
When it comes to SEO and social media, you should no longer think of them as two separate entities, but rather one powerful marketing tool.