I know exactly what it is like when you start out in the world of internet marketing, especially when you start to read the marketing forums, a new method of search engine optimisation seems to be released every day of the week, each one promising the earth but delivering so very little. I was very lucky because I was told when I first started out, to keep to the basics, ignore everything else and I wouldn’t go far wrong.
That has been proved to be exactly what has happened and I still believe it applies today. For instance, good old keyword research may be monotonous but it will provide you with solid foundations which will mean that your business has the very best possible start.
You don’t need to spend any money to do this, the Google keyword tool is perfect for the job and will give you all of the information that you will possibly need. Ignore all of these tools which promise to scrape information from here and there, you just don’t need them.
Content plays a big part with search engine optimisation but again, don’t try and take any short cuts, mention the keyword or phrase a couple of times in the content, depending on the amount of content, and you will find that is exactly what the search engines are looking for. I have come across websites where the homepage is stuffed full of key words that you can’t even read it properly, needless to say, that is definitely not the way to go.
Stick to the key principles and you really can’t go wrong, anyone who tells you otherwise will no doubt be trying to sell you something and most definitely won’t have your best interests at heart, you will also have the added advantage of not being completely overwhelmed and looking for the latest product or course which claims to be able to show you the Holy Grail, with the basic principles of search engine optimisation you will already have the Holy Grail.
One other thing to remember is not to just set it and forget it. That used to work but it doesn’t now, keep updating your content and adding quality backlinks on a regular basis and you will find that this will be the best form of search engine optimisation that you could ever do for your website, and I am telling you that from my own personal experience.