For many small businesses, SEO can make the difference between success and failure. Statistics show that over 70 percent of people use local search to find products and services in their area. More than 69 percent of them trust online customer reviews and testimonials. Search engine optimization involves several strategies that help a website rank high in search engines. Whether you want to attract more customers, build an online presence, or increase brand awareness, you need SEO.
Here are five reasons your small business needs SEO:
Search engine optimization requires little or no investment. If you can’t afford to hire an expert, you can do SEO by yourself. Most companies provide affordable SEO plans for small businesses. By optimizing your website for search engines, you can drive significantly more traffic to your pages and gain new customers. SEO is not a cost but an investment.
Every time your website ranks in search results, it’s a branding opportunity. The more keywords you are ranking for, the more branding you are doing. If you optimize your site and add valuable content, people will associate your brand with specific products and services. While it may be difficult for a small business to compete against well established brands, SEO can help you rank high in local searches and increase brand exposure.
Not all traffic is good traffic. Getting more clicks isn’t always better. Search engine optimization can help you get qualified traffic while reducing untargeted traffic. When you start an online business, you want visitors who convert into real customers. A skilled SEO expert can find the best keywords for your website, optimize your content, and send your message to the right audience.
Generate More Sales
SEO works best for online businesses, blogs, and ecommerce sites. If you run an offline business, you can benefit from search engine optimization well. All you have to do is to set up your website, add content related to your business, and provide information about your company. You can also add your contact details in local business directories and ask your customers to write reviews on Yelp and other similar websites. These simple strategies can help you get more sales and increase your customer base.
Any online marketer will tell you that SEO delivers sustainable, measurable results. Whether you optimize your site by yourself or hire an expert, there are various online tools that you can use to track results. SEO software provides detailed information about your website’s performance in search results. Some programs cover all aspects of search engine optimization, including competitor analysis, backlinks, clicks, entry and exit pages, unique visitors, and broken links.
Image credit: Stuart Miles