It should have been an easy win for Barack Obama but in the end the Republican hopeful Mitt Romney came closer than was altogether comfortable for the Democrats but the news of the win was finally broken via Twitter by the newly re-elected President Obama.
Barack Obama used Twitter to announced his re-election to the White House and the move was seen as the reaffirmation of the importance that Twitter and other forms of social media have played in this 2012 US presidential election.
Before even the news stations declared who the winner of the election was Barack Obama used Twitter to tweet “This happened because of you. Thank you”.
He then followed his victory tweet minutes later with “We’re all in this together, That’s how we campaigned, and that’s who we are. Thank you. -bo”.
Any tweet by Barack Obama that finished with bo is a sign to his twitter followers that the tweet was written by Barack Obama himself and not one of his staff and show s how the President of the US himself understands just how important the use of Twitter and social media is in connecting with voters and people around the world.
Twitter has been used more than ever in the 2012 US Presidential campaign and over the months the micro blogging site has been used by campaigners on both the republican and democratic camps.
Not only was it a massive night for Barack Obama who became the first black president in history to win a second term in office it was also an important night for Twitter itself with Twitter breaking records by 10pm EST.
Twitter spokesman Rachael Horwitz said that the election night had been “the most tweeted about event in US political history” with more than 23 million tweets about the election being sent between 6pm and midnight beating the previous record of 10 million tweets which was recorded during the first presidential debate on October 3.
She added: “Twitter brought people closer to almost every aspect of the election this year, From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates. Twitter became a kind of national caucus.”
President Barack Obama later posted a picture of himself embracing his wife with the tweet “Four more years” and this quickly became the most re-tweeted tweet in the history of Twitter.
The power of Twitter and social media was shown during this latest presidential election and in the future social media platforms will no doubt become an important part of every campaign thanks to the amazing response through social media about the US Presidential elections this year.
Jamal Simmons, a Democratic strategist told Reuters: “This was the first Twitter election and social media is now fully a part of our election mechanics. Going forward candidates must have an aggressive social media strategy if they want to win.”