Millions of websites were hit by Penguin several months ago. This algorithm update was first released on April 24, 2012. Months later, many sites are still trying to escape the depths of a ranking penalty. The general idea behind this update is to get rid of spam and remove low quality websites from search results. Its major focus is on backlinks. From now on, paying $10 for 5,000 inbound links is not only useless, but also quite dangerous.
How Does Google’s Penguin Update Affect Your Website?
The last time Google has rolled out the Penguin update was in October 2012. Some webmasters claim that Penguin is updated more frequently but not always announced. It takes huge efforts to maintain high rankings in search engine results. Google updates its algorithm regularly so that it can provide relevant results for users.
The Penguin update affected a large number of websites engaged in unethical SEO practices like keyword stuffing, hidden text, duplicate content, link building schemes, private blog networks, and web spam. The only way to maintain your rankings is to provide high quality content that attracts links naturally and offers fresh information. The experts from Google are encouraging marketers to the quality of their content before any link building efforts.
How to Overcome the Google Penguin Update
Webmasters who are using black hat techniques are going to be discovered sooner or later. If you want to create a successful online business, you should stick to white hat strategies. Your website should be updated with original content on a regular basis. Google will never penalize a website for having too much content. Make sure that any article you write provides real value to your readers. Do not use filler content, spun content, or duplicate content.
Remove low quality links from your website. You can use the disavow link tool for this purpose. Check your backlink profile for:
- Footer links
- Blogroll links
- Site-wide links
- Forum profile links
- Web directory links
- Article directory links
- Anchor text distribution
Remove backlinks coming from link networks. Footer links are legit as long as they match the content of your site and appear in a natural number. Site-wide links can hurt your rankings, so you should avoid using them. Make sure you don’t have too many links coming from web directories or article directories. Discover which problems are affecting your website rankings, and then make the necessary changes to comply with Google’s quality guidelines.
Image credit: Simon Howden