New Heights For Social Media Thanks To Skydiver

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  1. The power of social media hit new heights after a record number of people watched a skydiver free fall to earth at 800 miles per hour via YouTube.

The amazing images of Felix Baumgartner as he fell to earth so fast he became the first skydiver to break the sound barrier, were watched by more than eight million people on YouTube.

Felix Baumgartner jumped from the edge of space at an altitude of 128,100 feet over the desert in New Mexico on Sunday.

He fell at an estimated speed of 833.9 miles per hour registering a speed of Mach 1.24 on his 10 minute decent back down to earth.

He said: “On the step, I felt the whole world is watching.  I said I wish they would see what I see.  It was amazing.”

But not only was the Red Bull Stratos stunt a record breaker in itself it also broke social media records with the over eight million people watching the stunt on YouTube.

Millions of people were able to log in and watch the jump from the view of the skydiver thanks to carefully positioned cameras.

In the past live events such as these have usually been broadcast on television but the move to YouTube and onto social media has shown the shift in how people now access their media throughout the world.

Google, the owners of YouTube, confirmed that the love stream of the jump was seen by more than eight million people around the world and that it was the largest stream in the history of the site.

The previous record is believed to have been held by the stream of the inauguration of President Barack Obama in 2009 where around seven million people viewed the event simultaneously.

Not only was the live stream of Felix Baumgartner seen by millions on YouTube it was also streamed by more than 130 digital outlets, including television stations from 50 countries which would actually raise the number of people who watched the jump into many more millions.

Facebook and Twitter were also part of the social media coverage of the skydive.

A photograph of Felix Baumgartner on his knees after landing back on earth has been shared more than 30,000 times and generated more than 10,000 comments within only 40 minutes of it being posted.

On Twitter the statistics were equally impressive with over half of the world trending a topic relating to the jump with many people aro9und the world taking to Twitter to talk about the amazing jump.

Broadcaster and former F1 driver Martin Brundle tweeted: “Well impressed with crazy Felix Baumgartner. Remember daring myself to jump last 3 stairs instead of 2 as a kid. He must have felt amazing”

While @footjokes tweeted: “My dad told me of Maradona and Neil Armstrong, I will tell my children of Messi and Felix Baumgartner.”


avatar DSM Publishing is owned and operated by husband and wife team . They are also the founder and editor of the Affordable Internet Marketing Course and several other publications. Learn more about them here and connect with them on Twitter and Facebook also on Google+

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