Adverts are being tested on both Android and Apple iOS mobile devices with Facebook testing placing adverts for other companies on third party apps.
The move into developing advertising on mobile devices is seen by Facebook as being an essential development which could see a massive increase in revenue for the firm.
The advert testing is being described as “small” at the moment with testing being limited to America but if successful the adverts could be rolled out around the world.
Facebook said that they are using information held on their enormous datbase of more than 900 million global users to be able to develop advertising based on what a user has liked in the past and what links they have clicked on.
Mobile use of Facebook has been growing as more people purchase smartphones and increasingly use their mobile devices to access sites ather than their home computer.
Facebook founder Mark Zuckerberg said how he felt that mobile devices were a priority for Facebook but that a different approach to advertising was needed for mobiles.
On a computer adverts on Facebook run down the right hand sid of the screen but this would not work on a mobile device.
He said: “We’ve had right hand column ads and it’s been great, a multi-billion dollar business. But on mobile, we can’t do that. It’s clearly going to have to be different.”
The trial of the new mobile advert anonymises information gained from users to ensure that any advert exchanges or sites that are clicked on through the adverts are not able to access Facebook user information. The advert owners are also not able to trace the click bac to a specific Facebook user to protect information and anonimity.
A statement from Facebook said: “We’ve been showing ads off on Facebook on Zynga for a few months now and we think that showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps.”
The trials of the adverts on mobile devices can not come soon enough for Facebook. Back in February they said: “Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results.”
There has been no indication as yet as to when the trial is expected to end and when Facebook intend to roll out the service across their 900 million users.