It goes without saying that if you get your search engine optimisation right, success won’t be to far behind but it would be fair to say that some people end up making mistakes with their SEO that are easily avoidable, if only they knew what they were doing.
To start with, most people know only to well that content is extremely important when it comes to search engine optimisation but they continue to either try to get away with keeping quality content on their blogs and websites to a minimum or outsource the job for as low as they possibly can which results in an extremely poor quality.
Google have made it only to clear recently that they prefer web properties to have content which is helpful and informative, as well as lots of it. So take the hint, even if you don’t like writing and have not got the money to pay for a decent outcourser, it does not take long to write a few hundred words per day and it is surprising how quickly it all mounts up.
On the subject of content for search engine optimisation, don’t fall into the trap, of trying to stuff lots of keywords and phrases into each piece of content that you write. It may be the case that you have read on some of the internet marketing forums that you need to have as many keywords as possible but I can assure you that this is just not true. If you have visited a website where the content has been written in this way you will surely agree with me when I say that this is not the way to go.
Another mistake is not to try and jump on every new SEO technique that you read about thinking that it must be the holy grail and that it will go on and make you lots of money. Believe you me when I say that I have seen it all and it is the basics that always work the best so don’t think that for one minute you have to spend an absolute fortune in order to see superb results from your search engine optimisation efforts, because you don’t!
That basically means that you don’t have any excuse to not being able to see your internet marketing business providing you with a fantastic income, all started on a shoe string budget.