The Internet is a powerful tool that allows more and more people to change their lives and start their own business with minimum investment. Anyone can start a website and make money online. You can sell products or services, promote other people’s products, or advertise your offline business to an online audience. Here are a few tips to help you make the transition from Internet marketing newbie to expert:
Familiarize Yourself with SEO and Internet Marketing
Before starting your own website, familiarize yourself with SEO and online marketing. Learn the most commonly used SEO terms such as social bookmarking, link building, anchor text, inbound links, long tail keywords, meta description, page rank, and conversion forms. Even if you hire a SEO company, you still need to learn these terms.
Do Proper Research
Use the Internet to find information about the latest Internet marketing trends and strategies. There are hundreds of forums and websites offering tips on how to start an online business and promote your products. Internet marketing is an ongoing process. No matter how good you are, you’ll always have something new to learn.
Take an Internet Marketing Course
Consider taking an Internet marketing course. This will help you understand the Internet marketing landscape and improve your skills. In general, these courses take place online and include training videos, web based tutorials, books, guides, software, online exams, and case studies from industry leaders. You will learn new things about search engine optimization, copywriting, pay per click, social media and viral marketing, conversion optimization, and web analytics.
Define Your Goals
Now that you’re ready to start an online business, define your goals. What exactly do you want to achieve? Are you interested in getting more website traffic? Would you like to increase your customer base? Are you looking for ways to promote your offline business on the Internet? Set clear and realistic objectives. As soon as you define goals, create a business plan.
Harness the Power of Social Media
Use social media to your advantage. Facebook, Twitter, LinkedIn and other social networks can help you build your list and drive traffic to your website. Business owners who invested early in social media claim returns as high as 20 to 1. If you want to become an Internet marketing expert, take full advantage of what social media has to offer. Identify the best ways to use social networks to expand, promote and represent your brand on the Internet.
Image credit: Salvatore Vuono