Internet marketing has evolved dramatically in the past few years. Companies are now able to connect with more people, monitor their competitors in real time, and get feedback from customers instantly. Both offline and online marketing have pros and cons. As a business owner, it is essential to figure out how to send your message to the different types of customers through the right channels.
Online Marketing Drives Offline Success
Getting your online and offline marketing working together can be difficult. These two marketing channels should be connected in order to maximize the benefits gained by a company. Direct mail, TV advertising, and promotions are not as effective as they were 10 or 20 years ago as more and more companies focus on Internet marketing. But does this mean that you have to give up offline advertising? Absolutely not.
Many companies spend tens of thousands of dollars on promoting their products online and offline. However, most of them are losing potential customers because they are not integrating their online presence with offline marketing strategies. If you want to succeed, you need to embrace social media and invest in your website. Advertising your business online brings with it many perks that are not available with traditional marketing.
Ways to Connect Offline and Online Marketing
It is important to merge your online and offline marketing strategies. Focus on building a strong online presence. Cultivate a real-life network of contacts as well. Always keep in mind that offline marketing strategies can compensate the loopholes when Internet marketing fails.
When you decide where to spend your marketing dollars, consider both online and offline advertising. For example, if you are giving away promotional items and brochures, make sure that every print advertisement displays your website address. If you are sponsoring a charity or a local event, your website URL should appear next to your name.
Consider using television advertisements to bring people online. If you have a website that offers information or sells products, launch a contest and then create a TV commercial to spread the word about it and encourage people to participate. Create a Twitter hashtag so that customers can talk about your idea on the Internet. Set up a Facebook fan page dedicated to your contest.
Use offline marketing to promote online events, and vice versa. Put your site address on everything and use your brand colors, fonts, and any other identifying elements on your web pages. Customers should be able to recognize your brand clearly, no matter where they come across your company. Finding a valance between online and offline marketing is challenging, but once you succeed, you will discover that a little extra planning can pay off.
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