It has been proven time and time again that knowing when to use your anchor text is of paramount importance in order to receive high search engine rankings. To prove this point, an extensive test was carried out a few years ago whereby various web pages were tracked which had no other form of search engine optimisation apart from anchor text and the results can only be described as staggering as these pages ranked really well in the search engines, just imagine what they would have been like if correct seo techniques had also been applied.
For those of you who are not familiar with anchor text, it is simply a keyword or phrase which is linked to another part of a website or more commonly, to another blog or website. This is where good keyword research comes in because the anchor text should be in the form of a keyword or phrase and this is the most effective way of doing this.
Knowing when to use your anchor text is not exactly rocket science but the trap that you don’t want to fall into is to stuff your content full of anchor text. This will have the complete opposite effect and will turn out to be a complete waste of time.
The thing to remember is to make sure that the anchor text flows so that it does not look unnatural so in a piece of content of around 500 words, anchor text place around three times will be just about right. You may find that you can include a little more or a little less but it would be fair to say that common sense is the order of the day.
Something that may sound obvious but should always be remembered about knowing when to use your anchor text is to make sure that your links are correct and working. There is nothing worse than going to all of that trouble only to find that the links are not working. It is far easier to get it right in the first place as opposed to having to trawl through all of the links to make sure that they are working.
When it comes to anchor text, try to keep it all simple, take your time and keep to the basics, you will find that the last thing that you want to do is over complicate things because using anchor text effectively really is very easy indeed.