Let me tell you a true story about keyword density and why you should always not go over the top with it. A few years ago a member of my family was suffering from an illness. As soon as I found out about it I hit the internet to see what information I could discover and if I could be of any help.
Every time I clicked on a result in the search engine I was greeted with what can only be described as absolute rubbish. The content was full of the keywords that I was looking for, the only problem was that it didn’t make any sense and was only there to promote Google adsense, for me it was a complete waste of time.
Now a few years ago, lots of webmasters would be operating this way with pretty good results, it didn’t seem to matter much that visitors to these websites would be left disappointed by their experience, it was all down to the webmasters making as much money as possible from putting up absolute rubbish.
Things have now changed so that operating in this way is much more difficult to do which I say is a good thing, but I am often asked how often keywords and phrases should be included in website content so that it gets the very best out of search engine optimisation but also doesn’t break any of Googles rules.
You often see percentages being quoted, ie, a keyword density of 5% but the way that I always look at it is to make sure the content reads in a natural way. Believe me when I say that you will know if you have used keywords to often, it will just not read properly. Just keep it as natural as possible, it does take a little practice to get it right but once you are used to it there really will be no stopping you.
By providing content such as this you will find that visitors to the website will find exactly what they are looking for which more than likely means that they will turn into repeat visitors, which equates to more income for you. Another thing to remember is that it is far easier to write in a way that is natural as opposed to trying to stuff in lots of keywords, try it and you will see exactly what I mean.