In today’s day and age, with the advent of smart phones, people have the power of the World Wide Web right in the very hands. More and more people are using their smart phones to search for information and products, which means that the Web has really gone mobile. If you have a smart phone, then you know that using it is a bit different than using the Web on your personal computer or on your laptop. For one thing, you are viewing the content that you search for on a screen that is just a few centimetres big. For this reason, if you are an Internet marketer, you want to make sure that your site is easily accessible to mobile readers. Doing so will ensure that you are attracting an audience who searches the Web in the traditional way, as well as on their mobile phones.
So, that being said, I ask you this question: Is your website easy for the mobile readers? If your site isn’t easy for mobile readers to use, then do you know what is going to happen? They are going to leave your site, which means you are going to lose readership and can ultimately take a cut in your income.
How do you make your website easy for the mobile readers? Fortunately, there are some very easy ways to modify your site in order to make it more mobile-friendly.
Install a Mobile Plugin. WordPress is one of the most common platforms used by Internet marketers. If you have a WordPress hosted site, then you can easily make it friendly for mobile users by installing a mobile plugin, such as WP Touch. There are also other types of plugins that you can use if you are site is on another platform.
Make Your Content Attention Grabbing. Having attention grabbing and informative content has always been a vital part of Internet marketing, but for mobile readers, this is particularly important. When your site is being viewed on a small screen, you really want it to jump off of the screen and let searchers know that they are going to gain something from visiting your website.
Go Easy on the Images. Images are great, when they are being viewed on a large screen. On a small screen, however, they can take up too much space and make it difficult to view the content. Go easy on the images to make mobile readers happy.
Have a Good Design. Again, keep in mind the screen size when designing your site. The better laid out it is, the easier it will be for mobile readers to navigate.