You have probably heard it a million times, and I know that I have even uttered it countless times myself; Content is King. This old saying has been a part of the Internet marketing industry since the inception of the business. This is one of the very first rules of the business that every Internet marketer learns and it is one of the cardinal rules of the industry.
Why is content so important to Web sites? Well, because content keeps your Web site fresh and up to date; it helps to keep your site visitors informed and it helps to increase your page ranking on the search engines. Adding valuable content is absolutely essential to the success of your Web site, no matter what niche it is in.
That being said, you may be wondering if there is such a thing as too much content. I know that I have asked this question myself, because, let’s face it; creating new content all of the time can really be a draining and difficult task. In response to this question, the answer is, actually, yes.
I know that you may be shocked to hear such a response, but yes, you can have too much content. Why? Well, while yes, it is true that content is vital and valuable for the search engines and for your site visitors, if you inundate the search engines and your site visitors with too much content, you may do more harm than good.
People who are searching the Web don’t want to be inundated with too much information. If you add too much content onto your site and your subscribers inbox’s are being loaded with notifications, you may overwhelm them and actually turn them away. In regard to the search engines, there is only so much content that they can index. Producing too much content may not necessarily do you any good for increasing your page ranking.
So, that being said, I am, by no means, indicating that you should stop producing content or insinuating that content is not important. Keep producing content and keep adding it to your site; you absolutely need to do this in order to keep your current site visitors happy, to attract new site visitors and to increase your page ranking. However, there is no need to overdo it. Adding a 1,000 word blog post to your site every day may be a little overkill.