It seems that the main concern of every Internet marketer is their rankings with the search engines. After all, the search engines are what people use to find out information on the Web, right? While the search engines are certainly one of the most common ways that people search for information on the Internet, it is not the only way.
I will be the first to admit that your ranking on the various search engines is an important part of generating traffic for your website. I know that when I want to find information, I often rely on the search engines to help me find what it is that I am looking for. However, there are other ways that I look for information, and I am sure that you do, too. And, according to statistics, the general public also rely on other methods of finding out the information that they seek on the Web, other than the search engines. For an Internet marketer, this means that there are certainly other ways, aside from the search engines, that you can drive traffic to your sites.
So, what are these other ways? Well, let’s take a look:
• Social Media: More and more people are relying on different social media platforms to find out information. Social media sites are more frequented than a lot of the search engines out there, so when somebody is presented with information that they find valuable on social media platforms, they will likely visit the site that the information pertains to. Having a presence of Facebook, Twitter, Pinterest and YouTube will certainly help to drive traffic to your sites.
• Email Marketing: Email marketing is also a valuable tool for driving traffic to your sites. When people are presented with information about a website via their email, they are very likely to visit that site directly. A simple email message can help to drive tons of traffic to your site.
• Online Classifieds: Before the Internet, how did you find out where to get products and services that you needed? Most likely you relied on the classified ads in the papers a lot. Well, with the advent of the Internet, you can still rely on the classifieds to spread the word about your business, but instead of the offline classifieds, you can use the online classifieds. Many people turn to sites like Craigslist to find out information about products and services that they are in need of. Making use of online classified ads is a powerful way to drive more traffic to your websites.