If you’re like most business owners, you know that online marketing is essential for your success. There are lots of pieces to successful online marketing. Whether you hire an expert or you do everything by yourself, it is important to get familiar with the most common online marketing terms such as SEO, SEM, PR, CTR and more. Understanding the meaning of these words will help you communicate better with your marketing team.
Here are the most important online marketing terms and information about what they are about:
Search Engine Optimization (SEO)
SEO is the process of getting traffic from the free listings on search engines. In other words, SEO involves creating web pages that use keywords and securing links from other websites to show how relevant your pages are compared to others. By increasing your website rankings, you can maximize ad conversion rates and gain visibility online.
Search Engine Marketing (SEM)
SEM is a form of online marketing that involves researching, submitting and positioning a website on the search engines to achieve greater exposure. Its main components are pay per click advertising, organic search engine optimization, paid inclusion, and traditional ads. SEM usually refers to a combination of organic SEO and paid search marketing.
Pay Per Click (PPC)
Pay per click or paid search marketing is the process of gaining traffic by purchasing adverts on search engines. This method involves bidding a rate that will be charged every time someone clicks on your ad. PPC is all about driving paid traffic to your website by short ads that appear in search engine results.
The bounce rate is an Internet marketing term that represents the percentage of visitors who are leaving your website after viewing only a single page. If you want to build a popular website that keeps customers engaged and attracts qualified traffic, you should aim for a low bounce rate.
Page Rank (PR)
Page Rank is a quality measure that Google uses to determine the importance of a web page. The higher your Page Rank, the better you will rank in search results.
A keyword is a single word or phrase that visitors are using when they search for specific products, services, or information on the Internet. For example, an advertiser that sells car insurance might use “cheap car insurance” or “low cost auto insurance” as a keyword phrase to draw more visitors looking for information on the topic.
Image credit: Stuart Miles