When I first got into Internet marketing, I though; “Wow! This really is a pretty simple concept.” Basically, how this industry works is you have a product or service that you want to sell, you create a website from which to sell your products and services from, and you them employ different tactics on the Internet in order to drive traffic to your site and sell those products and services. It really seems like a simple idea in writing. However, once I really started getting more and more involved with this industry, I learned that it is not necessarily that simple.
What do I mean by this? Well, the concept of Internet marketing itself still is relatively simple. You create that website to sell those products and services from and then you use different tactics, like SEO, social media marketing, email marketing and so forth, to get the word out about what it is that you are selling. That is all relatively simple. When this industry become difficult is when the analysts come into play.
What do I mean by that? Well, just as with every other career out there, in Internet marketing, there are measures that are taken to assess your business. This includes the amount of traffic that your site generates (the amount of visitors to your site;) the positioning of your site on the search engines or Alexa; the type of content your site features and so on. The purpose of these analysts is to ensure that youre site is offering what it claims to be offering and that people who are searching the Internet are actually gaining what your site claims that they will gain.
I know that the analysts are really put into place in an effort to ensure that people are receiving quality information and products, but at the end of the day, it is these analysts that can make this industry a difficult one to work in. It is because of these analysts that we need to constantly assess our business, even if it is doing well, in order to ensure that it maintains its success. I hate to say it, but these analysts can really give you quite a headache at the end of the day.
Now, all of that being said, I do want to say that despite how difficult this job can sometimes be, there really is no other job that I would rather do. It is so worth whatever aggravation the analysts may present.